#CLEAR COPYCLIP HOW TO#

The wordy, clumsy or jargony areas will become painfully obvious. Only then can you write copy that piques their interest, tells them what they need to know and moves them to take action.

In a nutshell, you must learn to speak their language. Study their influencers and understand their colloquialisms. Know them: their interests, needs, preferences and lifestyles. 1, of course, is to know your target audience. This forms the bond from which brand affinity is born. Position yourself as a partner through conversation. Then, meet them wherever they are in their journeys. You must get to know them, and not just at a single touchpoint instead, learn who they are at their core-what they care about, what inspires them, what frustrates them and what they need. Leah Schloss, Proskauer RoseĬlear, engaging and relevant content starts with understanding your customer. In addition, look for ways to use strong, impactful verbs to give your copy clarity and zing. Once you do that, read it out loud and check for typos and repeated words.

#CLEAR COPYCLIP HOW TO#

If you have a clear idea of whom you are speaking to, you will understand how to modify the voice of your copy. What do you want to highlight so you don’t divert from the core message? What response do you want from the reader so you point them in the right direction? - Anthony Kennedy, IONĪlways think about your audience. One way to ensure that copy is clear, engaging and relevant to the target audience is by creating a mind map that answers whom you are writing for so that your reader decodes the message quickly. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Clear copyclip